The TEMPTATIONS™ brand is partnering with PEOPLE to continue its steadfast mission to show America just how irresistible Cat Dads truly are. A recent study conducted by the brand found that 63% of Americans agree that men who own cats have been unfairly stereotyped by society2 and two out of three Gen Z adults believe that Cat Dads make better beaus3. After months of campaigning, thanks to TEMPTATIONS™, America’s #1 cat treat brand1, feline fathers are finally getting the green flag recognition they deserve with a brand-new category in this year’s highly anticipated Sexiest Man Alive Readers’ Choice Poll.
The brand’s supportive mission launched earlier this year as part of a larger campaign with PEOPLE when it partnered with one of pop culture’s most irresistible Cat Dads Kordell Beckham to issue an open letter calling on PEOPLE to recognize Cat Dads as some of the most irresistible, caring and compassionate men who have been long overlooked.
Me-ow…Now, the Sexiest Cat Dad category is finally a reality.
“We’ve known for a long time now that Cat Dads are some of the most irresistible men living among us – from athletes and musicians to gamers and scholars and everyone in between – and it’s time they get the spotlight they deserve,” said Jean-Paul Jansen, Chief Marketing Officer, Mars Pet Nutrition North America. “We are thankful that the team at PEOPLE heard our call, and we will continue to bring the fun to treat time bonding as the champion of Cat Dads everywhere.”
Starting on Monday, September 22, readers will be able to find the Sexiest Cat Dad category in PEOPLE’s Sexiest Man Alive Readers’ Choice Poll where they can cast their vote for their favorite feline father.
Readers can cast their votes and share with all the cat (and cat dad) lovers in their lives before the poll closes on October 13. The winner of the Sexiest Cat Dad title will be announced in People’s Sexiest Man Alive Readers’ Choice Results print issue, which hits newsstands on October 31, with even more irresistible Cat Dads to come in PEOPLE’s Sexiest Man Alive issue on November 7.
For more information about how the TEMPTATIONS brand is making Cat Dads irresistible or to learn more about the TEMPTATIONS brand, visit TemptationsTreats.com/catdads or follow us on Instagram(open in new tab), TikTok(open in new tab) and Facebook(open in new tab).
ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As an approximately $55bn family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world’s best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, DOVE®, EXTRA®, M&M’S®, SNICKERS® and BEN’S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire our 150,000 Associates to act every day to help create a better world for people, pets and the planet.
For more information about Mars, please visit www.mars.com(open in new tab). Join us on Facebook(open in new tab), Instagram(open in new tab), LinkedIn(open in new tab) and YouTube(open in new tab).
1Based on 2023 Nielsen sales data
2, 3 KRC Research conducted the Temptations Cat Food study using an online survey of n=1,011 U.S. adults (ages 18+). The study fielded between November 13 and November 15, 2024